How should IDs be classified, ideally?

If we could dictate the market, this is how we will classify IDs (and the margin they should take).

Watch our tiktok channel if you lazy to read.

Continuing on from our previous post, this is actually how we bucket our IDs and contractors internally as well

1. Budget-friendly IDs or contractors

This group should be the cheapest.

They are more project managers, with strong technical knowledge, but a limited design flair.

They execute your ideas and dreams but when it comes to colour matching and space planning, they look more to you for direction.

In our opinion, at least 50% of IDs and 100% of contractors should belong in this bucket.

2. Mid-tier IDs

This group is slightly more expensive than the former.

They have a good level of design and space planning skills, be it self-taught or innate.

They are able to craft slightly unique proposals based on your wants and needs, execute the works at the same time while balancing the cost.

In our opinion, only maybe 20% of IDs will fit this group.

3. Boutique IDs/Architects

This group is definitely the most expensive.

They typically have architectural and/or design pedigree, and can really build your house from scratch.

Design proposals are extremely detailed, catering to your lifestyle. The “flow” of the house is paramount to them, and they take strong pride in delivering a project unique to the homeowner with incredible aesthetics.

Less than 10% of IDs fit this category for sure.

4. Other Considerations

There are other important nuances to consider

• Flawless workmanship: We have seen really 10/10 works and detailing. This goes beyond the normal 7/10. For firms that take pride in delivering this, and homeowners who need it, surely they deserve a premium

• Experience: A person that is over 10 years in the market, and still delivers quality service, has certain edge over a fresh designer

For sure, there are many uncovered factors, and the most annoying thing is IDs or contractors that clearly belong to the budget-friendly group, but charge the price of a boutique designer.

But broadly speaking, we believe that this classification and the corresponding pricing is fair for all parties.

Follow us below to hear more!